A device intended to monitor your activities does not really want you to be all that active for fear of it's own safety.
So, why the hell would I indulge a company that released a pretty chintzy product that beat to shit in under 7 months and sports a poorly-designed band for a second time? For me, its because the Force was perfect for my needs and that shines through despite the cloud of crap this product emits. I like how it looks (prior to being beaten up) compared to other products and I do enjoy the sleep monitoring as well. Also, I really enjoyed using the app! It's a pleasant experience seeing what you've done that day...or, haven't done. And it seems like FitBit is listening and wants to retain its position in this market despite not having a replacement available.
Short version: Great Product, but so very, very, very poorly constructed. A product that cannot live up to half of its own warranty is a slap in the face to those who buy it.